Your first step should be focusing on building a database. Refrain mindlessly adding phone numbers in your marketing database. You really need to get their permission before starting. Permission can be obtained through a form over the Internet or by text.
As a user of mobile sms marketing campaigns, you need to understand how mobile devices show advertisements so that you can properly configure and design your sites and advertisements. Try out as many mobile devices as you can so that you understand the user's experience.
Use of social media is essential for mass mobile marketing, because social media rules mobile technology. Reward people who share deals that are on your website or Twitpic your store, for example. Rewards might be contest entries or coupons. This spreads the word about your company and is a great way to kick-start your text messaging marketing efforts.
Use different types of marketing pieces that provide detailed information all at once for the best effect. For instance, you can use direct mail to let them know about the upcoming event and any discounts that you plan to offer. You could send out an email a few days before the event, and then send a follow up email shortly before the sale is to start.
Standalone mobile platforms need to have home bases if they are to succeed. Make people arrive at the home base and keep in touch with them once they do. Do not focus your business on your mobile marketing endeavors solely.